Breakout at the Breakwater 2010 Fitzgerald Photo Imaging is excited to co-sponsor a full day of presentations geared to inspire your work and build your business. Some of Australia’s most respected photographers will hold candid sessions to entice your creative side. We’ve also included sessions to help you market and grow your photography business. The speakers include:

Tony Hewitt We´re in for a treat with Tony. After a nearly 15-year absence from speaking in Perth, he will "Spill His Guts" to those lucky enough to attend The Breakout. With awards coming out of his ears - including two times WA Professional Photographer of the Year - Tony has reached the top in four key disciplines of photography: Wedding, Portrait, Landscape and Illustrative. An experienced judge and lecturer on the international circuit, he will reveal how a passion for photography combined with natural talent, creative flair and remarkable people skills have made him one of Australia´s most notable photographers.

Vittorio Natoli – Vittorio founded Viva Life Photography in 1991 building it into an 11-store franchise in WA and Victoria, and he´s not done yet. In his own words, "Creativity wins awards, which are great to have, but you also have to get your commercial flow right to make enough money to keep running and winning." Possessing a rare combination of artisan and businessman, Vittorio is a force of energy focused on realising a commercial gain from his creative endeavours. At The Breakout, he will share ideas and strategies accumulated on his journey of excellence for a streamlined business that allows for more time behind the camera.

Peter Adams - With an eclectic career encompassing writing, advertising, lecturing, filmmaking, and graphic design, Peter invariably returns to his first love, photography. Founder of Blue Mountain Photography Workshops in Katoomba, NSW, Peter reflects on a passion that started in the U.K. at the age of 11 and has guided him ever since. With multiple awards and exhibitions under his belt, Peter lends a lifetime of experience to his talk at The Breakout. He will share secrets and give insight into how he got some of his best shots and embarked on an international career supported by his photography.

Sarah Mitchell - Practical advice about promoting your business is Sarah´s focus for The Breakout. Owner of Global Copywriting, she demystifies online marketing with lot of hints, tips and expertise gleaned from building her own business from scratch and with no budget. Sarah´s presentation includes what you need to do to get your website operating as an effective business and provides rich information on social media tools and search engine optimisation. You´ll leave her talk armed with a strategy and the confidence to start generating business through your website. Come prepared to ask questions; Sarah has an interactive style that welcomes audience participation.

Places are limited so make your booking now.